Introducing Goodvibepeople, An Art Agency & Record Label With A Spin

Goodvibepeople, an agency catering to music, art and entertainment serves as a multi-functional hub for artists to establish their careers in today’s landscape. Based in Montreal Qc Canada, this label offers an alternative way of developing, marketing and providing opportunities for artists in order for them to thrive through their craft on the local and international scene.

To fully understand how Goodvibepeople functions and how it is different from any other entity that develops and markets artists, let us first briefly dive into how the standard ‘record label’ works. In general, it resembles a product licensing agreement, whereby the record label agrees to fund the various aspects of an artists’ career in exchange for exclusive rights to their music. In exchange for studio time, marketing efforts, distribution, and connections (to name a few), the record label can now leverage the product (the music) in whichever way it desires to make a profit. Like a licensing deal for a product, the label now has exclusive rights to the music. The artist hands over creative and financial control over how the music should be presented, and in many ways the record label holds a patent on the artist’s music, making it essentially theirs. Sure the artist may have some say in the process but like a simple worker in a huge company, they are not in charge and do not get to make the final decision, they are more like an employee of the record label. At this point, you may be saying to yourself that for all that a record label does for the artist, cashing in less than 5% of revenue may not be such a bad deal after all. However, the devil is in the details. When signing a record deal, amongst all those hundreds of pages and through all that lawyer jargon and fine print, the artist does not realize that in many cases they are living on a loan that is expected to be paid back. If the artist is not successful to the point of generating significant money for the label, the artist is either dropped or worse, in debt to the label. After all the career aspects need to be paid off, what is left to a band that has put their heart and soul into their craft is either very small- or a negative figure that is owed to the label.

This is why people say that it is so hard to make it in the music industry because if you are not a top 0.1% international sensation you will have difficulty making ends meat. The problem, however, is that the ‘all or nothing’ system is flawed. With the advent of the internet crossing borders, making everything cheaper and more accessible, the rules of the game have changed, the playing field has leveled. DIY artists can now operate without the need of huge corporate backing to be successful. A band can now take other aspects of their music career into their own hands.

However, for an act to truly be successful on a large scale and have all of the aspects of their careers taken care of, DIY is not enough. This is where Goodvibepeople comes in, a DIT (Do It Together) approach to the music business. The label takes on mature acts that have taken responsibility over their careers and have a product that is ready to hit the market. If the music is compatible with the Goodvibepeople standard, this ‘art society’ works alongside the artists to develop and implement a strategy to professionally present their music to the masses who want it. Producing concerts, providing services and resources for artists, creating content for social media, pitching the press and blogs, handling distribution, securing licensing deals and soliciting industry contacts are just some of the things that Goodvibepeople provides for their artists to establish a sustainable career. Above all, it is a society that acts as a collaboration space between artists and industry professionals, bridging their efforts to put on quality shows and substance for the fans. The fruits of the labor then get fairly distributed amongst everyone involved, and all parties get a piece. Every project that is undertaken becomes an entity with shareholders working towards a common goal, this team effort allows for creative freedom and equitable revenue splitting.

Goodvibepeople believes that this is truly the best way to foster creativity, develop better art, and do good business. The way we create and disseminate art has evolved, the state of the industry has shifted, and even the way in which we experience and consume it has changed- shouldn’t it be time for more labels to catch up to the wave?

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What Does Indie Even Mean Anymore?

Indie. The incredibly versatile, interchangeable word that gets tossed around way too often. To be fair, Indie was once a word that described independent music, as in musicproduced independently from a major record label, often referring to a more DIY approach to an artist’s sound recording and brand development. Being independent also meant that these bands were not confined to a particular style or genre as dictated by a label head. Without a label’s input, they did not feel the need to sound like what was popular at the moment, whether it was Rock or Pop or anything that was getting major radio play. This gave them the leeway and freedom to become more experimental within the genre, thus leading to Indie being referred to as a sub-category of music in and of itself.

Indie rock is a genre of alternative rock that originated in the United Kingdom in the 1980s. Indie rock was extremely diverse, with subgenres that include indie pop,jangle pop, and lo-fi, among others. Originally used to describe record labels, the term became associated with the music they produced and was initially used interchangeably with alternative rock.



Eventually, Indie became somewhat synonymous with modern and new wave music. Anything that sounded mildly more ‘exploratory’ was branded as Indie. However, it also had a connotation to bands with an underground, non-mainstream appeal free of corporate ties. With the advent of sites such as Myspace taking over the music world in the early 2000’s, indie rock acts began to grow a sizeable following and get signed to major record labels, leading them to reach commercial success. So if the music is no longer independent, no longer ‘underground’, then what does Indie really mean? The term lost its sense when the shaky nuances were blurred by mainstream success and constant reappropriation, leaving us all with abstract definitions of what it meant. The term was no longer associated to Rock or Pop, but was also taking off with EDM genres, and tossed around in the skyrocketing popularity of digital music.

Indie this, Indie that, what is Indie? No one knew, but it sounded good.


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The constant metamorphosis of the word and multiple connotations calls for a re-thinking of what it means to brand something as Indie. Considering that bands don’t get born into a record deal, aren’t all bands at some point in their career, Indie? Furthermore, with the constant innovation of music due to advancements in hardware, software and creative minds pushing the limits of their instruments, doesn’t the majority of new music sound different and experimental? Maybe the real definition of Indie refers to the moment where musicians were no longer expected to fit within the familiar structure of traditional genres. In other words, Indie is the experimental pursuit of innovation in sound within established genres, synonymous with defying conventional stylistic norms. The definition is as large as the people who toss it around permits it to, giving a general idea of its broad understanding. Maybe one day we will have a universal definition of the word, but for now it is as diverse as the genres who exhibit it. Understood in a way that is fittingly abstract, it evolves alongside the ever-changing face of the music industry.