Sunspinnaz drop a lyric video hovering across the clouds on a thrilling musical journey. Sung with a nice blend of vocal harmonies and well-crafted melodies, this song is surely one to make you escape your daily troubles.
Why the next few months of apple music will throw up a few surprises
Finally Apple is in the streaming game. Other than to say that it looks like Apple has made a big first step towards making streaming ‘ready for primetime’ and to becoming a music platform I’m not going to add to the list of reviews and first impressions, there are plenty of good one’s like Walt Mossberg’s. Instead I’m going to run through a few of the likely milestones and unintended consequences that we could see over the coming months.
Expect Impressive Numbers Real Soon
As we revealed on our MIDiA Research report on Apple Music back in March 28% of iOS users stated they were likely to pay for the service. Among downloaders the rate is 39% and for existing subscribers that rate rises to 62%. Consumer surveys of course always over-report so we shouldn’t expect those rates of paid adoption but the relative values are interesting nonetheless. Given…
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Tidal’s wave carried away by the riptide?
When Tidal made its big media push at the end of March, the core message was clear: While other streaming music services like Spotify and Pandora pay a pittance to artists, Tidal offers musicians a better deal. Unfortunately, Tidal also opted to use super stars like Nicki Minaj and Beyonce as spokespersons for the app. The result was the ultimate mixed message: You should feel sorry about how little money Nicki makes.
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Ziggy Marley discusses longevity in the music business, where it is headed, and how its consumption has evolved